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Efficient advertisement copy is: • Clear and concise • Aligned with consumer intent • Focused on advantages and worth • Pertinent to the keyword searched • Structured with strong calls to action • Optimised to stand out versus competitors Good ad copy can improve your Quality Rating, a metric used by Google to assess how valuable and pertinent your ads are. Ongoing optimisation includes: • Changing quotes • Evaluating brand-new advertisement variations • Removing low performing keywords • Including brand-new keywords based on search term results • Refining audience targeting • Carrying out advertisement extensions • Reviewing spending plan allotment • Improving Quality Score • Maintaining account structure These adjustments make your campaigns more effective over time. Reports may include: • Number of clicks • Cost per click • Conversions produced • Expense per conversion • Keyword efficiency • Ad efficiency • Audience insights • Spending plan trends • Suggestions for improvement Clear reporting permits you to comprehend how your investment is carrying out and guarantees that your marketing decisions are backed by real information.